A lesson on branding can be learned from a recent comment on my facebook

William Patrick Gerardino

This is very interesting and I tend to agree with this. It's not wise for a leader to waver in his or her position. In fact it sends out a confused message to the public that would most likely diminish the power of the message. I think t...he word here is clarity: take a position and stand by it. I'm reading a book on the debacle surrounding Warner Brother's Record label in regard to their acquisition of DefJam. Warner was highly criticized for releasing what was deemed by some to be 'vulgar' and 'provocative" material. Bush actually made a public statement on this obviously generating alot of public interest. While I do not agree on the stand Bush took I do commend him for taking a stand. In negotiations WBR attempted to control editing rights (cleaning up the message and language while controlling the right to release contraversial material. It didn't work. In essence they wavered. Eventually they wound up selling the DefJam label thereby distancing themselves or at least they thought they were from the controversy. It didn't work and they wound up loosing a significant flow of cash that was generated by the popular label that consistently generated sale. Again, sometimes one has to take a stand. If we look back historically on this sort of wavering what we discover is that it just doesn't work. My recent research in 'branding as market strategy" has contributed much to this comment.See MoreMy Facebook Link re: Examples of unclear branding.

Introduction

I am starting FullSail University for my Masters of Science in Entertainment Business.  I'm looking forward to sharing the experience with others.  In this Blog I will be journaling my experiences as they occur in the hopes that it will be both entertaining and informative.